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CASE STUDY // Alphie’s 18 Years of Taking PPIs

Alphie was in his early thirties when he started the coaching.  He’d had a healthy childhood, but since the age of 13-14 and for the next 18 years he’d been taking Proton Pump Inhibitors (PPIs) to help him manage some debilitating symptoms.

Alphie’s goal was to eradicate the need for a medication to manage the symptoms, by fundamentally solving the reason for why the symptoms occurred in the first place.

Here’s some insight into how he carefully and safely achieved this goal in just 3 months.

A Balanced Approach to Medication (PPIs etc)

I’m a Functional Health Practitioner and not a licensed medical practitioner, so do not diagnose, treat or prescribe.  I simply assess function and consider what changes could enhance it (nutrition, movement, structural alignment, environmental etc).

So, even though Alphie wanted to reduce the Lansoprazole Proton Pump Inhibitor Medication, that was not my role or the direct focus for us. He was advised to keep communicating with his GP regarding any medication changes.

We needed to focus on other questions that would teach us about the function of his body and in particular his digestive function.

R-Phases

Let’s take this opportunity to emphasise and illustrate the R-Phases of the Health Restoration Program.

R Phases Functional Health

Initially I encouraged Alphie to consider the value of the REFLECT Phase.

Alphie’s prior attempts to come off his PPI medication had been very challenging, short-term and ultimately unsuccessful.  They appeared to be quite chaotic, random, uncoordinated and extreme (Alphie will testify to this)!

Therefore, we used the Reflect Phase to simply take a look at a few pointers:

– The bigger picture and timeline of events to look for more clues.

– What he’d tested for and found out so far.

– What has worked so far.

– What has not worked so far.

– What has he not considered, assessed or implemented yet.

A Sudden Onset?

On reflection, Alphie described the moment (18 years earlier) that he suddenly started to experience an agonising stomach pain one day in class at school. One moment he was fine and the next his whole life seemed to change!

The pain and symptoms had appeared to come out of nowhere.

Whilst we don’t have a time machine to go back and check, there certainly can be some factors that occur to create such sudden affects on our health.  So it is of course possible that for example, this was due to a gastrointestinal infection of some kind.

Yet – Alphie expanded on this and over the last few years had been on several family holidays to Europe, where they spent time in the mountains, drinking spring water from the mountains, which would invariably cause upset stomachs. Albeit, he would recover seemingly well from these at the time.

He also described his diet at this time being quite poor quality, mainly consuming junk food, sweets and feeling sluggish in his own health.

All this means is that prior to the symptomology arising, there are most likely, more subtle and less noticeable changes occurring in the physiology of the body.  Behind the scenes as it were.

Acknowledging this creates a little more clarity and understanding as to why we didn’t bounce-back from the health challenge in the way that we may have expected.

REWIRE Phase

Let’s skip to the REWIRE Phase, as this step would be pivotal for all the other steps going forward.

There seemed to be a cyclic pattern of being on the medications to manage pain, resenting them, wanting to be off them, stopping them completely, the pain intensity increasing again and so on.

He identified that the driver for this behaviour was his perception and resentment of the PPI medication.  From almost two decades of ill health, pain and frustrations with his health he felt his brain was wired to focus on all the downsides and drawbacks of the meds.

He couldn’t remember the last time he felt appreciative or thankful for any of the support or benefits they had provided!

Hence why he had such an extreme on-and-off relationship with them and wasn’t able to focus on putting a more grounded and balanced process in place.

Once he’d rewired this aspect, he now had a plan and a structure that he could implement and move towards his goal and begin to solve his health challenges:

PRE Health Challenges

Alphie started with this list of challenges that had developed over the last 18 years:

Pre Symptoms Acid Reflux

I’m a 31-year-old male who, growing up and for the most part of my life have had stomach issues. These have ranged from bloating, acid reflux, vomiting, stomach ulcers, and Helicobacter pylori infections. I first went to the GP at age 13 and although no tests were run I was prescribed Proton Pump Inhibitors. At the time, they were a lifesaver and alleviated the symptoms.  

However, this was temporary and seemed only to suppress the problem as over the last 18 years I’ve been on and off these tablets. I actually didn’t think much of it until I had an endoscopy and identified an H pylori infection and stomach ulcer!  At this point I thought I’d be on this medication for life.

Join the Health Restoration Program

What are Proton Pump Inhibitors?

PPIs (eg Lansoprazole and Omeprazole) are “a class of medications that cause a profound and prolonged reduction of stomach acid production. They do so by irreversibly inhibiting the stomach’s H+/K+ ATPase proton pump.” (Wikipedia)

As one of the most frequently prescribed medicines they are used to treat conditions such as:

  • Gastroeosophageal Reflux (GERD, Acid Reflux).
  • Gastritis (inflammation of the stomach)
  • Peptic Ulcers
  • As part of H pylori eradication therapy
  • Barrett’s Esophagus and more.

From a functional health perspective the goal here is to acknowledge that there are advantages and disadvantages to any therapeutic modality. And certainly not to suggest that any modality or medicine should or should not be used.

PPI_Proton_Pump_Inhibitor_pills

There are great benefits to the medication and their use. But Alphie was also considering some of the limitations and factors that may be associated with them, especially because his GP and Gastro Consultants had not discussed any potential contraindications to long-term use as yet.

Common adverse effects include nausea, diarrhea, abdominal pain, tiredness, headaches and dizziness.

Less frequent adverse effects can include adverse effects include itching, rashes, flatulence, constipation, anxiety, depression and some myopathies.

As Gastric Acid is required for the breakdown and absorption of food and nutrients, there are some concerns regarding this too. Most specifically the nutrients iron, calcium, magnesium and Vitamin B12.

For these reasons primarily long-term use must be considered carefully (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2974811/).

According to one study in the British Medical Journal PPIs could affect the severity of symptoms of COVID-19.

We reviewed all the information, thoroughly analysed the test results, discussed my objectives and put a plan together.  I wanted to no longer be reliant on pills, but a major challenge with long term PPI usage is ‘rebound’ as you come off them.

POST Health Challenges (3 months later)

The scene is set and that was the situation that Alphie faced. So with a change in approach, diligence and hard work what did he achieve in 3 months?

Pre Symptoms Acid Reflux

Within 2 weeks of the coaching I saw changes. We implemented the plan, reviewed food diaries, took some foods out of my diet, and within 3 months our mission was complete. I was no longer taking any PPI medication (under Doctor’s supervision), my symptoms had alleviated without them and I had lost some excess weight.

Obviously, the journey was tough but with Jack’s help and expertise, I reversed 18 years of reliance on a pill, got my energy back and realised I’d forgotten what it felt like to feel normal. I genuinely feel fantastic within myself, sleep better, eat foods I couldn’t before and enjoy the little things in life which I had lost.

Not a Helicobacter pylori Issue

Here at the Functional Health Clinic, we are often contacted by people with gut health challenges.  From acid reflux, bloating, abdominal pain, constipation etc.

When there has been a health and medical history of acid reflux, heartburn, gastritis, stomach pain and endoscopy procedures – there’s often a valid consideration that a bacterial infection called Helicobacter pylori is the “culprit”.

On the Comprehensive Digestive Health Tests we do indeed often find that it is present.  Yet! Sometimes, it simply isn’t present and just isn’t the main driver and cause of the pain and symptoms.

Clarity is essential. Otherwise a great deal of time, energy and resources go into trying to “fix” something that doesn’t need fixing.

In Alphie’s case he had previously identified an H pylori infection with his Doctors investigations. In fact he’d been diagnosed with the infection twice before. Both times they treated it with the Triple Therapy (Antibiotics and PPI combination).  This was a really useful step in the journey. But as yet his actual level of pain and discomfort and myriad of symptoms throughout his body (system of systems) had not changed.

You can see that the GI Map test identified Normal levels of the H pylori bacteria, suggesting that his prior treatments had been successful and unlikely a current issue.  So – can we move past it? With this insight and clarity what we needed to do was build on this and progress.  What else do we know about his GI Tract and digestive function that requires optimising?

H pylori

Dysbiosis

One principle of a functional health approach is to consider how the whole system is performing. There are many markers on the test because we want to gather as much information as possible. It’s not just about looking for the one or two things that could or should be the assumed main cause of a disease state or condition.

That has its value and place.  But in the meantime, we’ll focus on gathering broader insight to learn more and more about the system and see how we can leverage it towards optimal vitality.

This is why the digestive health test does not just measure levels of the out-and-out pathogens.  You can see from Alphie’s test that there were a number of ‘Opportunistic Organisms’ identified too.

Opportinistic_Bacteria_Alphie
Opportinistic_Parasite_Alphie

Specifically the bacteria Pseudomonas species and Klebsiella pneumoniae, the Yeast/Fungal Geotrichum species, and Parasite Blastocystis hominis.

Again – these aren’t necessarily causing a particular condition and it’s where the science and art of enhancing health and function come in to play.  More and more research studies identify that at certainly levels and under certain conditions these opportunistic organisms can cause significant inflammation, toxicity and immune stress.

So much so that in some cases these can in fact be having as much impact on health as some of the main pathogens.

Therefore, it’s important to have this information when considering all of the steps and strategies available to you, on your path of leaving ‘no stone unturned’. 

Digestive Capacity Markers

You’ll see from other client case studies that when we assess the digestive capacity, we often see that it is struggling.

We found that the Pancreatic Enzyme Elastase 1 production was quite low. This enzyme helps breakdown food as it passes through the small intestine. So given that the PPIs were already suppressing his Stomach Acid levels, it was clear that the digestive capacity was in need of some improvement.

Digestive_Capacity_Elastase1_Alphie

At this point of the test results I’m often asked ‘what supplement is best to take for this’.  Well, there are some very useful products out there.  There’ll never be a lack of supplements that could be applied here.  But – there are usually much more effective strategies to consider and questions to ask initially.

And let’s face it…… The cause of a low Elastase 1 is not a lack of digestive enzyme supplementation. So they are not likely to be the priority solution either.

This case study was a great example of this.  Not a digestive enzyme product in sight!

Immune First Line of Defence

A similar principle could be stated again for the next key finding on the functional gut health test.

sIgA_Alphie

The first line of immune defense in the gut (Secretary IgA) was low. This is often the one marker on the test report that ‘drives the point home’!  Something shifts, light-bulb moments, connections are made and the focus changes.

We can really begin to ask more ‘why’ questions, instead of getting too fixated on the different ‘bad bugs’.

We ran a comprehensive digestive health test and the support program started – and that was when my life changed!
Alphie now wanted to know how and why this could happen and what he could do to change this scenario and situation. He didn’t want to be on the merry-go-round of simply chasing bugs around his body, if he wasn’t addressing the reason why they were there in the first place.

This is why, quite impressively, Alphie achieved these enhancements in vitality with fairly basic steps and simple principles. Hard work and commitment, yes.  But targeted, informed and individualised and therefore uncomplicated steps.

Functional Lab Test Suite for Clients

Gut Health

GI Map Gut Health Test

CBC

Functional_Blood_Chemistry_Analysis

Organic Acids

Organic Acids Lab Test

Minimal Supplementation Required

Used effectively and carefully, supplementation can be a very valuable part of the process. Sometimes it plays quite a significant part, especially when the health challenge appears chronic and quite complex.

Yet, in Alphie’s case he was able to achieve such success with minimal supplementation. He only used two products throughout the whole program.  A little focus on getting the right amino acids in and some gastrointestinal lining repair support.

The bulk of his progress was down to other factors and changes.

Nutritional “Game-Changers”

Gong Gluten-Free was an early game changer and had a major impact on a reduced feeling the need for his Proton Pump Inhibitor, levels of bloating, sleep quality and energy level.  He was waking up before his alarm, which had never happened before.

He also front-loaded the changes by focussing on his breakfast.  This doesn’t necessarily need to be the biggest or main meal of the day for everyone, but optimising it to work specifically for you is pivotal.  It’s like the first domino in the domino rally. How you break-the-fast in the morning will influence the physiological effectively from the get-go.

domino banner

Alphie’s ‘healthy’ Granola for breakfast was fundamentally catastrophic for his system. Changing this early on to something more balanced, nutrient dense and bioavailable was so successful – that I don’t think granola will be on the menu again any time soon.

Probably where most of the hard work came in was in developing the ‘how’ and not just the ‘what’.  There was plenty of planning, lunch prep, working in leftovers, organising balanced snacks and smarter menu ordering.

Eating late after getting home after work was creating a lot of stress on his digestive system. So all the effort meant that he was more effective at changing the timing, type and size of meals he was having throughout the day.  This worked well for lot’s of things, especially his acid reflux.

There were some other key nutrition dogmas that he had been following as they were considered ‘healthy’.  Yet we challenged these concepts and skews, finding they were actually part of the reason why he had so many digestive difficulties.

Eat-Your-Greens Dogma

One dogma in particular was ‘eat your greens’.  Raw spinach was causing him indigestion and he was not doing well on the cruciferous and brassica vegetables.  Not doing well on these foods can come as a surprise to many, but these foods are well documented as potentially being challenging on the digestive system and having anti-thyroid properties.

The goal with these (and any) foods is not to create the exact opposite skew and now label them ‘bad’ or ‘unhealthy’ foods.  It’s simply to establish the balance of information that agrees that there are both advantages and disadvantages to every single food.  Each individual will express a different outcome with them.

This does not present a barrier and needn’t be confusing.

It is simply and really just an opportunity to find out whether we are thriving on something or not, quickly understand why and decide whether to continue, change or stop. Quite a quick and smooth process to experience and one that negates all the energy, frustration and confusion that people often find themselves embroiled in.

An-Apple-a-Day Dogmaindividualise_functional_health

It was a great day for the apples marketing team when they invented this slogan!  But that doesn’t make it universally true!  For various reasons and for some people we’ve seen apples cause quite a lot of disruption and have quite an impact (saved for another case study).

Alongside all these nutrition changes Alphie kept me in the loop regarding his need for PPIs:

  • Prior to the Program he required 1 x PPI per 4 days.
  • After 1 month: 1 x PPI per 5 days.
  • After 2 months: 1 x PPI per 7 days.
  • Use of PPIs begun to actually make him feel worse!
  • After 3 months: zero PPIs required.

He’d achieved his goal of having no symptoms to treat with his Doctor. There appeared to be no requirement for a medicine. So much so in fact that the medicine started to make him feel worse!

Exercise and Movement Plays a Part

Coaching_Functional_HealthThe Functional Health Clinic is based in the North East, UK and Alphie lives in London, so this whole program was delivered through intensive video calls, online resources and email support. Therefore, we didn’t have the opportunity to delve into more of the 1-to-1 movement and structural work.

However, this still played an important part in the impressive speed of his recovery.

Prior to the program Alphie was training quite intensively in the gym and would typically do HIIT workouts. Whilst these can be a fantastic type of workout, sometimes it’s just not conducive or supportive of the individual status and function.

When already depleted and in debt, the additional tax and challenge on the body’s resources will often just push the body and autonomic nervous system further into catabolism and breakdown.

Alphie embraced a few exercise principles and changes, adjusted the style of his training and created a little more balance to his work OUT verses work IN. And like most steps he took – he thrived.

Soon enough he was able to get back to the gym and train (wisely), play football again, see improvements in his performance, push himself and recover well.

Perspective > Interpretation > Response

The Functional Health Coaching is built on the principle of education and teaching skills – rather than the ability to just follow a program.  It’s these skills that make the difference during the program and then beyond, hopefully in some capacity for the rest of the person’s life.

Notably, as the weeks progressed Alphie’s response to any symptoms and challenges changed. He described that he no longer saw symptoms necessarily as a sign of poor health, but a sign of a better feedback mechanism, greater awareness and indeed a in-built feature of health and vitality.  He used this more grounded and informed principle to reduce and eliminate his symptoms!  His saw his approach to achieving his goal more as a process, rather than a black or white success or failure.

He was no longer in survival mode. No longer living a daily fight and flight, predator-prey scenario.  No longer avoiding and running from all challenges and only looking for support. He was more pre-emptive, balanced, grounded, ready and creating the ability-to-respond when needed.

Jack’s method of explaining things, non-judgemental aura and general supportive manner made the 3 months a joy as I could see progress week in week out.  Every aspect of what we spoke about into my life now and it has become a lifestyle change rather than a temporary fix. I now know my body better and this has helped me with other aspects of my life. It has been a truly life-changing experience. I would recommend anyone with symptoms or discomfort to not think twice.

Alphie’s Full Testimonial

I’m a 31-year-old male who, growing up and for the most part of my life have had stomach issues. These have ranged from bloating, acid reflux, vomiting, stomach ulcers, and Helicobacter pylori infections. I first went to the GP at age 13 and although no tests were run I was prescribed Proton Pump Inhibitors. At the time, they were a lifesaver and alleviated the symptoms.

However, this was temporary and seemed only to suppress the problem as over the last 15 years I’ve been on and off these tablets. I actually didn’t think much of it until I had an endoscopy and identified an H pylori infection and stomach ulcer!  At this point I thought I’d be on this medication for life.

Then I came across Jack Walton and Dave Hompes and whilst not knowing what to expect I ran an initial enquiry and discussion with Jack.  We ran a comprehensive digestive health test and the support program started – and that was when my life changed!

We reviewed all the information, thoroughly analysed the test results, discussed my objectives and put a plan together.  I wanted to no longer be reliant on pills, but a major challenge with long term PPI usage is ‘rebound’ as you come off them.

Within 2 weeks of the coaching I saw changes. We implemented the plan, reviewed food diaries, took some foods out of my diet, and within 3 months our mission was complete. I was no longer taking any PPI medication (under Doctor’s supervision), my symptoms had alleviated without them and I had lost some excess weight.

Obviously, the journey was tough but with Jack’s help and expertise, I reversed 15 years of reliance on a pill, got my energy back and realised I’d forgotten what it felt like to feel normal.  I genuinely feel fantastic within myself, sleep better, eat foods I couldn’t before and enjoy the little things in life which I had lost.

Jack’s method of explaining things, non-judgemental aura and general supportive manner made the 3 months a joy as I could see progress week in week out.  Every aspect of what we spoke about into my life now and it has become a lifestyle change rather than a temporary fix. I now know my body better and this has helped me with other aspects of my life. It has been a truly life-changing experience. I would recommend anyone with symptoms or discomfort to not think twice.

Functional Health Clinic
Privacy Policy

This Privacy Policy sets out how we, Functional Health and Performance, collect, store and use information about you when you use or interact with our website, functionalhealthclinic.co.uk (our website) and where we otherwise obtain or collect information about you. This Privacy Policy is effective from 26th June 2020.

Contents

  • Summary
  • Our details
  • When you visit our website
  • When you use our website
  • Marketing communications
  • Information obtained from third parties
  • Disclosure and additional uses of your information
  • How long we retain your information
  • How we secure your information
  • Transfers of your information outside the European Economic Area
  • Your rights in relation to your information
  • Changes to our Privacy Policy
  • Children’s Privacy

Summary

This section summarises how we obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Privacy Policy.

  • Data controller: Functional Health and Performance
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  • Your rights in relation to your information
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Our details

If you have any questions about this Privacy Policy, please contact the data controller. The data controller in respect of our website is Functional Health and Performance. You can contact the data controller by using the details above or by sending an email to info@functionalhealthclinic.co.uk.

When you visit our website

We collect and use information from website visitors in accordance with this section and the section entitled Disclosure and additional uses of your information.

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We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Messages you send to us via our contact form may be stored outside the European Economic Area on our contact form provider’s servers.

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We record customer-facing phone calls for training and customer service purposes.

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Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

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Post

If you contact us by post, we will collect any information you provide to us in any postal communications you send us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

When you use our website

We collect and use information from individuals who interact with particular features of our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

Social Media Tools

We have a wide range of social media tools to be able to use.  These tools include (but not limited to); Sharing, Likes, comments and submitting content both on and off our website. By using these tools, you are providing your consent to store and use the submitted data whether personal information or general information both on and off our website.

Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation). Consent: you give your consent to us storing and using submitted content using the steps described above.

We may also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Information you submit may be stored both inside and outside the European Economic Area on our servers as well as third-party servers such as Facebook.

For further information about the safeguards used when your information is transferred outside the European Economic Area.

Registering on our website

When you register and create an account on our websites, we collect the following information: your name, email address, address, location. We will also record the time and date of completion.

If you do not provide the mandatory information required by the registration form, you will not be able to register or create an account on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: registering and administering accounts on our website to provide access to content, allows you to buy goods and services and facilitates the running and operation of our business.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Transfer and storage of your information

Information you submit to us via the registration form on our website will be stored outside the European Economic Area on our third-party hosting provider’s servers located in the United States of America.

When you place an order

We collect and use information from individuals who place an order on our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

Information collected when you place an order

Mandatory information

When you place an order for goods or services on our website, we collect your name, email address, billing address.

If you do not provide this information, you will not be able to purchase goods or services from us on our website or enter into a contract with us.

Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation).

Legal obligation: we have a legal obligation to issue you with an invoice for the goods and services you purchase from us where you are VAT registered and we require the mandatory information collected by our checkout form for this purpose. We also have a legal obligation to keep accounting records, including records of transactions

Additional information 

We can also collect additional information from you, such as your phone number, full name, address etc.

We use this information to manage and improve your customer experience with us.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

If you do not supply the additional information requested at checkout, you will not be able to complete your order as we will not have the correct level of information to adequately manage your account.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: The ability to provide adequate customer service and management of your customer account.

Processing your payment

After you place an order on our website you will need to make payment for the goods or services you have ordered. In order to process your payment, we accept all card payments via PayPal.  You can view PayPal's privacy policy here https://www.paypal.com/ga/webapps/mpp/ua/privacy-full

Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: to fulfil your contractual obligation to pay for the goods or services you have ordered from us.

Marketing communications

Our content, goods and services

When signing up for content, registering on our website or making a payment, we will use the information you provide in order to contact you regarding related content, products and services.

We will continue to send you marketing communications in relation to similar goods and services if you do not opt out from receiving them.

You can opt-out from receiving marketing communications at any time by emailing info@functionalhealthclinic.co.uk

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: Sharing relevant, timely and industry-specific information on related business services, in order to assist your organisation, grow.

Third party goods and services

In addition to receiving information about our products and services, you can opt in to receiving marketing communications from us in relation third party goods and services by email by ticking a box indicating that you would like to receive such communications.

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).

Consent: you give your consent to us sending you information about third party goods and services by signing up to receive such information in accordance with the steps described above.

Transfer and storage of your information

Information for marketing campaigns will be stored outside the European Economic Area on our third-party mailing list provider’s servers in the United States.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of tracking in emails

We use technologies such as tracking pixels (small graphic files) and tracked links in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates, click through rates and content engagement that our emails achieve.

Information obtained from third parties

This section sets out how we obtain or collect information about you from third parties.

Information received from third parties

We can often receive information about you from third parties. The third parties from which we receive information about you can include partner events within the marketing industry and other organisations that we have a professional affiliation with.

It is also possible that third parties with whom we have had no prior contact may provide us with information about you.

Information we obtain from third parties will generally be your name and contact details but will include any additional information about you which they provide to us.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where a third party has passed on information about you to us (such as your name and email address) in order for us to provide services to you, we will process your information in order to take steps at your request to enter into a contract with you and perform a contract with you (as the case may be).

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).

Consent: where you have asked that a third party to share information about you with us and the purpose of sharing that information is not related to the performance of a contract or services by us to you, we will process your information on the basis of your consent, which you give by asking the third party in question to pass on your information to us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: where a third party has shared information about you with us and you have not consented to the sharing of that information, we will have a legitimate interest in processing that information in certain circumstances.

For example, we would have a legitimate interest in processing your information to perform our obligations under a sub-contract with the third party, where the third party has the main contract with you. Our legitimate interest is the performance of our obligations under our sub-contract.

Similarly, third parties may pass on information about you to us if you have infringed or potentially infringed any of our legal rights. In this case, we will have a legitimate interest in processing that information to investigate and pursue any such potential infringement.

Information obtained by us from third parties

In certain circumstances (for example, to verify the information we hold about you or obtain missing information we require to provide you with a service) we will obtain information about you from certain publicly accessible sources, both EU and non-EU, such as Companies House, online customer databases, business directories, media publications, social media, and websites (including your own website if you have one.

In certain circumstances will also obtain information about you from private sources, both EU and non-EU, such as marketing data services.

We will continue to send you marketing communications in relation to similar goods and services if you do not opt out from receiving them.

You can opt-out from receiving marketing communications at any time by emailing info@functionalhealthclinic.co.uk

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: Sharing relevant, timely and industry-specific information on related business services.

Where we receive information about you in error

If we receive information about you from a third party in error and/or we do not have a legal basis for processing that information, we will delete your information.

Disclosure and additional uses of your information

This section sets out the circumstances in which will disclose information about you to third parties and any additional purposes for which we use your information.

Disclosure of your information to service providers

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business

These include the following: Internet services, IT service providers and web developers.

Our third-party service providers are located both inside and outside of the European Economic Area.

Your information will be shared with these service providers where necessary to provide you with the service you have requested, whether that is accessing our website or ordering goods and services from us.

We do not display the identities of our service providers publicly by name for security and competitive reasons. If you would like further information about the identities of our service providers, however, please contact us directly by email and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such service providers, for example).

Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest relied on: where we share your information with these third parties in a context other than where is necessary to perform a contract (or take steps at your request to do so), we will share your information with such third parties in order to allow us to run and manage our business efficiently.

Legal basis for processing: necessary to perform a contract and/or to take steps at your request prior to entering into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: we may need to share information with our service providers to enable us to perform our obligations under that contract or to take the steps you have requested before we enter into a contract with you.

Disclosure and use of your information for legal reasons

Indicating possible criminal acts or threats to public security to a competent authority

If we suspect that criminal or potential criminal conduct has been occurred, we will in certain circumstances need to contact an appropriate authority, such as the police. This could be the case, for instance, if we suspect that we fraud or a cyber-crime has been committed or if we receive threats or malicious communications towards us or third parties.

We will generally only need to process your information for this purpose if you were involved or affected by such an incident in some way.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: preventing crime or suspected criminal activity (such as fraud).

In connection with the enforcement or potential enforcement our legal rights

We will use your information in connection with the enforcement or potential enforcement of our legal rights, including, for example, sharing information with debt collection agencies if you do not pay amounts owed to us when you are contractually obliged to do so. Our legal rights may be contractual (where we have entered into a contract with you) or non-contractual (such as legal rights that we have under copyright law or tort law).

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: enforcing our legal rights and taking steps to enforce our legal rights.

In connection with a legal or potential legal dispute or proceedings

We may need to use your information if we are involved in a dispute with you or a third party for example, either to resolve the dispute or as part of any mediation, arbitration or court resolution or similar process.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest(s): resolving disputes and potential disputes.

How long we retain your information

This section sets out how long we retain your information. We have set out specific retention periods where possible. Where that has not been possible, we have set out the criteria we use to determine the retention period.

Retention periods

Server log information: we retain information on our server logs for 3 months.

Order information: when you place an order for goods and services, we retain that information for seven years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records for tax purposes.

Correspondence and enquiries: when you make an enquiry or correspond with us for any reason, whether by email or via our contact form or by phone, we will retain your information for as long as it takes to respond to and resolve your enquiry, and for 36 further month(s), after which point we will archive your information.

Newsletter: we retain the information you used to sign up for our newsletter for as long as you remain subscribed (i.e. you do not unsubscribe).

Criteria for determining retention periods

In any other circumstances, we will retain your information for no longer than necessary, taking into account the following:

    • the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under a contract with you or to contact you in the future);
    • whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation);
    • whether we have any legal basis to continue to process your information (such as your consent);
    • how valuable your information is (both now and in the future);
    • any relevant agreed industry practices on how long information should be retained;
    • the levels of risk, cost and liability involved with us continuing to hold the information;
    • how hard it is to ensure that the information can be kept up to date and accurate; and
    • any relevant surrounding circumstances (such as the nature and status of our relationship with you).

How we secure your information

We take appropriate technical and organisational measures to secure your information and to protect it against unauthorised or unlawful use and accidental loss or destruction, including:

  • only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible;
  • using secure servers to store your information;
  • verifying the identity of any individual who requests access to information prior to granting them access to information;
  • using Secure Sockets Layer (SSL) software to encrypt any payment transactions you make on or via our website;
  • only transferring your information via closed system or encrypted data transfers;

Transmission of information to us by email Transmission of information over the internet is not entirely secure, and if you submit any information to us over the internet (whether by email, via our website or any other means), you do so entirely at your own risk. We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by such means.

Transfers of your information outside the European Economic Area

Your information may be transferred and stored outside the European Economic Area (EEA) in the circumstances set out earlier in this policy. We will also transfer your information outside the EEA or to an international organisation in order to comply with legal obligations to which we are subject (compliance with a court order, for example). Where we are required to do so, we will ensure appropriate safeguards and protections are in place.

Your rights in relation to your information

Subject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by writing to the data controller using the details provided at the top of this policy.

  • to request access to your information and information related to our use and processing of your information;
  • to request the correction or deletion of your information;
  • to request that we restrict our use of your information;
  • to receive information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that information transferred to another data controller (including a third-party data controller);
  • to object to the processing of your information for certain purposes (for further information, see the section below entitled Your right to object to the processing of your information for certain purposes); and
  • to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent.

In accordance with Article 77 of the General Data Protection Regulation, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation.

Further information on your rights in relation to your personal data as an individual

You can find out further information about your rights, as well as information on any limitations which apply to those rights, by reading the underlying legislation contained in Articles 12 to 22 and 34 of the General Data Protection Regulation, which is available here:http://ec.europa.eu/justice/data-protection/reform/files/regulation_oj_en.pdf

Verifying your identity where you request access to your information

Where you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so. These measures are designed to protect your information and to reduce the risk of identity fraud, identity theft or general unauthorised access to your information.

How we verify your identity

Where we possess appropriate information about you on file, we will attempt to verify your identity using that information. If it is not possible to identity you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation in order to be able to verify your identity before we are able to provide you with access to your information. We will be able to confirm the precise information we require to verify your identity in your specific circumstances if and when you make such a request.

Your right to object

You have the following rights in relation to your information, which you may exercise in the same way as you may exercise by writing to the data controller using the details provided at the top of this policy.

  • to object to us using or processing your information where we use or process it in order
  • to carry out a task in the public interest or for our legitimate interests, including ‘profiling’ (i.e. analysing or predicting your behaviour based on your information) based on any of these purposes; and
  • to object to us using or processing your information for direct marketing purposes (including any profiling we engage in that is related to such direct marketing).

You may also exercise your right to object to us using or processing your information for direct marketing purposes by:

  • clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link;
  • sending an email to info@functionalhealthclinic.co.uk, asking that we stop sending you marketing communications or by including the words “OPT OUT”.

Sensitive Personal Information

‘Sensitive personal information’ is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation. Our website does not allow you to register any ‘Sensitive Information’, however if we ask for this, you will be considered to have explicitly consented to us processing that sensitive personal information under Article 9(2)(a) of the General Data Protection Regulation.

Changes to our Privacy Policy

We update and amend our Privacy Policy from time to time.

Minor changes to our Privacy Policy

Where we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.

Major changes to our Privacy Policy or the purposes for which we process your information

Where we make major changes to our Privacy Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website.

We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose. Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.

Children’s Privacy

Because we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying regulations protect the privacy of children using the internet. We do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18. It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, as soon as we verify the information, we will, where required by law to do so, immediately obtain the appropriate parental consent to use that information or, if we are unable to obtain such parental consent, we will delete the information from our servers. If you would like to notify us of our receipt of information about persons under the age of 18, please do so by contacting us by using the details at the top of this policy.